ZTA, Immigration Department collaborate to refine tourism product

Zimbabwe Tourism Authority CEO  Winnie Muchanyuka has  engaged Chief Immigration Director, Ms Respect Gono as part of efforts aimed at promoting accessible tourism for all.

The Immigration Department is at the starting and finishing point of international tourism as all tourists and visitors pass through immigration first when they come into the country and pass through immigration last when they leave the country.

 Muchanyuka and her team’s critical stopover at the Immigration Department ties into ZTA’s ongoing whirlwind collaborative process of engaging tourism stakeholders, agencies, tour-operators and end-users to improve service delivery and refine the tourism product.  

Speaking after the meeting,   Muchanyuka said it was vital that ZTA and the Immigration Department work in unison to enable Zimbabwe to compete favourably against its competitors.

“A successful tourism product requires effective partnerships and cooperation across many sectors at the national, regional and international levels,” said Muchanyuka.

“For us to refine our tourism product we need to move in unison with critical stakeholders and the Immigration Department is one such stakeholder.”

“Among a wide range of issues that we deliberated on was the matter of accelerating our Service Excellence training programmes for staff at Ports of Entry focusing on Beitbridge Border Post, Victoria Falls International Airport, Robert Gabriel Mugabe International Airport and Joshua Mqabuko Nkomo Airport.”

ZTA engages with officials from the immigration department



The Immigration Department welcomed the meeting which came as the tourism sector is seeking to rediscover its buoyant trend whose generated revenues play a pivotal role in the overall development of the economy.

“We are happy to be collaborating with ZTA to ensure we deliver the best service,”  Gono said.

“Beitbridge Border Post is now at world class state and we want to replicate that across the country but we can’t do it alone. It is starts with such engagements. I am very excited to be putting this in motion with the people responsible with the branding of the country.”

Zimbabwe is set to host the  15th edition of the Sanganai Hlanganani world tourism expo in Bulawayo from the 13th to the 15th of October with a solid number of buyers from prestigious source markets set to participate.

ZTA in an aggressive drive to create awareness on MICE tourism, also held a luncheon for the country’s top corporate executives in collaboration with the Marketers Association of Zimbabwe (MAZ) to engage on incentive travel in Harare.

The objective of the event was to educate corporate executives on the incentive travel strategy which entails rewarding and recognizing excellent performance and loyalty of employees thereby benefiting the employer through improved productivity.

 Muchanyuka gave an oration on the organisation’s drive to entice corporates to embrace the concept of ‘incentivizing’ or ‘motivating’ their employees or partners through adopting travel as an incentive.

Muchanyuka also reiterated on how Incentive travel is a critical subset of the MICE industry. 

Businessman and Victoria Falls Destination Management Company Owner, Mr. Kumbi Chiweshe also gave a talk on Incentive travel while MAZ Vice President, Mrs. Emiliah Mabika applauded the ZTA for this move of engaging with corporates directly.

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